Paid Social Media Specialist (eCommerce)

eCom-as-a-Service · Toowoomba, Queensland
Department eCom-as-a-Service
Employment Type Full-Time
Minimum Experience Mid-level
Compensation $60,000 - $75,000

Paid Social Media Specialist (eCommerce)
Swanky Australia Pty Ltd

About Swanky

Swanky is a leading international eCommerce agency, growing rapidly across Europe, APAC and the United States. We work almost exclusively on Shopify’s enterprise platform - Shopify Plus and pride ourselves on helping businesses rapidly evolve, scale and grow.

In addition to our design and development team’s capacity to deliver new high-performance eCommerce websites, our marketing and strategy teams (handling conversion rate optimisation or CRO, personalisation, SEO, paid marketing and campaign strategy) are building a great reputation thanks to producing exceptional results for our global client base.

We work with fast-growing brands and great technology partners in order to accelerate and consolidate growth for businesses with annual turnovers from $1m to $100m+. We’re always looking for people who share our passion for eCommerce, digital marketing, strategic planning, data-based decision-making and client success.

We aspire to unlock our clients full eCommerce potential by consulting on the best tools and strategies; transforming them into industry leaders with beautiful and commercially optimised websites.

About the Role

Swanky is seeking an experienced Facebook Digital Marketer to join our eCom-as-a-Service team. This is a great opportunity to advance your career, learn about new technologies and sustainable digital strategy, in a supportive and productive culture working with internationally acclaimed brands.

In this role you will be working within our eCom-as-a-Service team to: 

  • Create, manage and optimise paid marketing campaigns and develop broader strategies across Facebook & Instagram for domestic and international merchants
  • You will work with the broader eCom-as-a-Service team to build customer lifecycle marketing strategies across acquisition, conversion and retention (Email, SMS, push notifications, loyalty strategy and Messenger)
  • Minimum 1+ years of proven experience in paid Facebook campaign management for eCommerce
  • Strong analytical skills and experience using a variety of marketing platforms
  • An excellent communicator with strong written communication skills
  • Detail-oriented and data-led
  • A natural people person, leader and (future) manager
  • A proactive approach to learning personally and professionally
  • A keen interest in eCommerce
  • The ability to sell the importance of marketing services
  • A collaborator, comfortable working closely with Head of eCom-as-a-Service, Analysts, eCommerce Managers, Designers & Clients
  • Outstanding presentation skills; oral and written for reporting to clients


  • Experience creating & managing Facebook & Instagram for eCommerce 
  • Experience with paid and organic social media across other Social Platforms (Pinterest, TikTok & LinkedIn)
  • Experience with email marketing would be an advantage
  • Experience using marketplace sales channels such as Amazon and Ebay would be an advantage
  • Prior copywriting experience and/or a working knowledge of the following tools and ad tech will be considered valuable but not essential. 
  • Shopify
  • Klaviyo
  • DotDigital
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Criteo
  • Feed management tools
  • SuperMetrics, Glew, Wicked Reports or similar reporting platforms
  • Google Data StudioFacebook Ad Manager
  • Programmatic 

Most desired skills and attributes: 

  • Initiative - self starters and problem solvers we are looking for YOU
  • Commercial nous - we want to demonstrate profitable ROI (not just ROAS!)
  • The ability to research, and think critically
  • Strong time management and organisational skills
  • Quick learner, who is adept at picking up new software and learning new concepts

You will be joining a cutting-edge eCommerce agency offering consultation, design, development and marketing campaign management to a broad range of exciting, growing and ambitious clients. The agency's current client list includes multiple national and international brands, local businesses and charities, as well as a host of smaller startups.


  • Salary negotiable based on experience
  • Relocation assistance available for the right candidate
  • Barely any traffic
  • Great location for young families
  • Semi-flexible working hours
  • Beautiful location in the old Westpac building (with rooftop bar upstairs)
  • A friendly and ambitious team
  • Potential for future international travel
  • Fun, challenging and often high profile projects
  • Opportunity to progress in our fast-evolving team
  • Friday Whisky Club (we are not afraid of other kindred spirits either!)
  • Social sports teams (Futsal and more to come)
  • Regular office and out of office social events

Thank You

Your application was submitted successfully.

  • Location
    Toowoomba, Queensland
  • Department
  • Employment Type
  • Minimum Experience
  • Compensation
    $60,000 - $75,000